Local SEO

Brick-and-Mortar

Quick Definition

A brick-and-mortar business has a physical location customers visit (retail store, restaurant, clinic, office).

In context

Brick-and-mortar businesses show their address publicly in Google Business Profile. They benefit most from local SEO because the Map Pack is most prominent for storefront-based searches.

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Related terms

Name, Address, Phone (NAP)

NAP is the canonical Name, Address, and Phone number of a business — the foundational consistency signal Google uses to confirm a business is real and where its locations are.

Unstructured Citation

An unstructured citation is a NAP mention in flowing text on a blog, news article, or other non-directory site.

Neighborhood Landing Page

A neighborhood landing page is a substantive web page targeting a specific neighborhood or sub-region within a metro, optimised for queries combining a service with the neighborhood name.

GBP Attributes

GBP Attributes are tags that describe specific business features — wheelchair accessible, free Wi-Fi, women-owned, identifies as LGBTQ+ owned, etc.

GBP Services Menu

The GBP Services menu is the structured list of services a business offers, with optional descriptions and pricing — surfaced inside the profile and in some local-pack expanded views.

Local Pack

Local Pack is another name for the Map Pack — the cluster of three local business listings shown for local-intent queries.

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