Local SEO

GBP Categories

Quick Definition

Google Business Profile categories tell Google what your business does. The primary category has the strongest ranking impact.

In context

Choose the most specific primary category available. Add every relevant secondary category — most businesses leave 5–10 on the table. Categories can be edited but changes can take days to fully reflect in rankings.

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Related terms

Multi-Location SEO

Multi-location SEO manages SEO for businesses with multiple physical locations, requiring location-specific GBPs, landing pages, and content.

Citation Cleanup

Citation cleanup is the audit-and-correct process of finding outdated or incorrect mentions of a business's name, address, and phone number across web directories and aggregators, and updating them to match the canonical NAP.

GBP (Google Business Profile)

Google Business Profile is the free Google product (formerly Google My Business) that controls how a business appears in Google Maps, the Map Pack, and Knowledge Panel results.

Local Landing Page

A local landing page is a dedicated page on your website for a specific location or service area, optimized to rank for that geographic keyword set.

Local Services Ads (LSA)

Local Services Ads are Google's pay-per-lead ad format for local service businesses — appearing above the Map Pack with a 'Google Guaranteed' or 'Google Screened' badge.

Unstructured Citation

An unstructured citation is a NAP mention in flowing text on a blog, news article, or other non-directory site.

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