Local SEO

Multi-Location SEO

Quick Definition

Multi-location SEO manages SEO for businesses with multiple physical locations, requiring location-specific GBPs, landing pages, and content.

In context

Each location needs its own GBP, dedicated landing page with unique content, local phone number, and neighbourhood-specific case studies. Generic 'Locations' pages listing all branches together rank for nothing.

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Related terms

NAP (Name, Address, Phone)

NAP refers to your business Name, Address, and Phone number — the three pieces of information that must be consistent across all online listings.

Brick-and-Mortar

A brick-and-mortar business has a physical location customers visit (retail store, restaurant, clinic, office).

Review Response

Review response is the public reply business owners post to Google reviews, both positive and negative.

Hybrid Business

A hybrid business serves customers both at a physical location AND by traveling to them (a salon offering mobile services, a clinic with home visits).

Local SEO Citations

Local SEO citations are mentions of NAP across local-relevant directories and websites that build trust signals for Map Pack ranking.

Proximity

Proximity is one of three Map Pack ranking factors — how close the searcher is to your business address.

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