Local SEO

Multi-Location SEO

Quick Definition

Multi-location SEO manages SEO for businesses with multiple physical locations, requiring location-specific GBPs, landing pages, and content.

In context

Each location needs its own GBP, dedicated landing page with unique content, local phone number, and neighbourhood-specific case studies. Generic 'Locations' pages listing all branches together rank for nothing.

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Related terms

Neighborhood Landing Page

A neighborhood landing page is a substantive web page targeting a specific neighborhood or sub-region within a metro, optimised for queries combining a service with the neighborhood name.

Google Q&A

Google Q&A is a feature on Google Business Profile that lets searchers and the business post and answer questions directly on the listing.

Hyperlocal SEO

Hyperlocal SEO targets very small geographic areas — specific neighbourhoods, streets, or postal codes rather than entire cities.

Citation Cleanup

Citation cleanup is the audit-and-correct process of finding outdated or incorrect mentions of a business's name, address, and phone number across web directories and aggregators, and updating them to match the canonical NAP.

Structured Citation

A structured citation is a NAP listing on a business directory with formal fields for each piece of information (Yelp, Yellow Pages, etc.).

Proximity

Proximity is one of three Map Pack ranking factors — how close the searcher is to your business address.

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