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Secondary Keyword

Quick Definition

Secondary keywords are related queries that the same page can also rank for, supporting the primary keyword target.

In context

Secondary keywords typically appear in subheadings, body content, and related FAQs on the same page. They expand a page's total ranking potential without requiring separate content.

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Related terms

Trailing Slash

A trailing slash is the '/' character at the end of a URL. Both /page and /page/ technically resolve to the same content but are different URLs.

H1 Singularity

H1 singularity is the convention that each page should have exactly one H1 element — the page's primary heading — with subsequent headings using H2, H3, and so on in proper hierarchy.

H2 Tag

H2 tags are second-level headings used to structure the major sections of a page.

H1 Tag

The H1 tag is the main heading of a page, conventionally used once per page to indicate the primary topic.

LocalBusiness Schema

LocalBusiness schema marks up business information (NAP, hours, geo, services) and is foundational for local SEO.

URL Parameter

URL parameters are key-value pairs appended to a URL after a `?` — '?utm_source=newsletter&utm_campaign=spring2026' — used for tracking, filtering, sorting, pagination, and session state.

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