On-Page SEO

Title Tag

Quick Definition

The title tag is the HTML element that defines a page's title, shown in browser tabs and as the clickable headline in search results.

In context

Best practice: 50–60 characters, primary keyword near the front, unique per page. Google rewrites about 60% of titles in 2026 — usually when they're too long, keyword-stuffed, or don't match query intent. Write titles humans want to click.

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Related terms

Review Schema

Review schema marks up individual reviews with rating, author, and review text. Eligible reviews can show star ratings in search results.

LSI Keywords

LSI (Latent Semantic Indexing) keywords are conceptually related terms that help search engines understand topic relevance — though Google has stated it doesn't actually use LSI as a technical concept.

Head Term

A head term is a short, high-volume search query (1–2 words) with brutal competition, like 'seo' or 'lawyer toronto'.

Meta Description

The meta description is a short HTML snippet that summarizes a page's content and often appears as the description in search results.

Protocol (HTTP/HTTPS)

The protocol is the http:// or https:// prefix at the start of a URL. They're treated as separate URLs by search engines.

Internal Linking

Internal linking is the practice of linking from one page on a site to another page on the same site, deliberately and with descriptive anchor text.

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