Product Schema
Product schema (schema.org/Product) describes a sellable item — name, description, image, brand, sku, gtin, offers (with price, priceCurrency, availability) — the foundation of Google Shopping eligibility.
In context
Product schema is essential for ecommerce: it supports rich-result eligibility for product snippets (price, availability, rating), enables Merchant Center matching for Google Shopping ads, and feeds Google's Shopping Graph (which AI engines increasingly query for product comparisons). Best practice: complete Offer (price + priceCurrency + availability + priceValidUntil), include AggregateRating from real reviews, include brand as a Brand entity. For Canadian ecommerce, priceCurrency should be 'CAD' to surface correctly in the Canadian Shopping graph.
A Canadian Shopify retailer's products all emit Product schema with priceCurrency 'CAD' and complete Offer — proper Shopping Graph eligibility and rich-result snippets in Canadian SERPs.
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