On-Page SEO

H2 Tag

Quick Definition

H2 tags are second-level headings used to structure the major sections of a page.

In context

Use H2s every 200–400 words to break up long content. They help users scan, support featured snippet eligibility, and signal topical structure to Google. Include relevant secondary keywords naturally.

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Related terms

Long-Tail Keyword

A long-tail keyword is a specific multi-word search query with lower search volume but higher intent and lower competition.

Breadcrumb Navigation

Breadcrumb navigation is a secondary navigation trail showing the user's location within the site hierarchy.

Descriptive URL

A descriptive URL contains words that describe the page's content rather than opaque IDs or query parameters — '/seo-services/local/' rather than '/page?id=4827'.

Faceted Navigation

Faceted navigation is the filtering UI on ecommerce sites that lets users narrow results by attributes (size, colour, price, brand).

Article Schema

Article schema marks up news, blog, and editorial content, providing publication date, author, and other metadata to search engines.

Primary Keyword

The primary keyword is the single most important search query a page targets, typically reflected in the title, H1, and URL.

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