On-Page SEO

Internal Link

Quick Definition

An internal link is a hyperlink from one page on your site to another page on the same domain.

In context

Internal links pass authority between pages, define topic relationships, and tell Google which pages are most important. Strategic internal linking is one of the most underused SEO levers — sites that fix it often see ranking gains within weeks.

Have a question this didn't answer?

Book a free 60-minute strategy call. We'll explain how this concept applies to your specific situation.

Book a Free Call Browse 50+ Detailed Answers

Related terms

URL Slug

The URL slug is the readable part of a URL after the domain — the words separated by hyphens that describe the page.

Meta Keywords (deprecated)

The meta keywords tag is a legacy HTML element where SEOs once listed target keywords; it has been ignored by Google since 2009 and by Bing since 2014.

Canonical URL

A canonical URL is the single 'master' URL for a piece of content when duplicates or near-duplicates exist — declared via the rel="canonical" link tag, HTTP header, or sitemap.

Keyword Density

Keyword density is the percentage of times a keyword appears relative to total words on a page.

Meta Description

The meta description is a short HTML snippet that summarizes a page's content and often appears as the description in search results.

Twitter Cards

Twitter Cards (now X Cards) are meta tags that control how URLs preview when shared on Twitter/X.

Back to all terms