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On-Page SEO

Trailing Slash

Quick Definition

A trailing slash is the '/' character at the end of a URL. Both /page and /page/ technically resolve to the same content but are different URLs.

In context

Pick one convention (with or without trailing slash) and 301-redirect the other to it. Inconsistency creates duplicate content and dilutes ranking signals across two URL versions.

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Related terms

Protocol (HTTP/HTTPS)

The protocol is the http:// or https:// prefix at the start of a URL. They're treated as separate URLs by search engines.

Breadcrumb Navigation

Breadcrumb navigation is a secondary navigation trail showing the user's location within the site hierarchy.

H3 Tag

H3 tags are third-level headings used to structure subsections within H2 sections.

Internal Link

An internal link is a hyperlink from one page on your site to another page on the same domain.

Title Tag

The title tag is the HTML element that defines a page's title, shown in browser tabs and as the clickable headline in search results.

Character Encoding

Character encoding tells the browser which character set to use when rendering text. UTF-8 is the universal modern standard.

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