On-Page SEO

BreadcrumbList Schema

Quick Definition

BreadcrumbList schema marks up breadcrumb navigation so it appears as a hierarchical trail in search results instead of the URL.

In context

Easy to implement and high-value — should be on every interior page of any site with depth. Improves CTR by making the URL display more meaningful and showing site hierarchy.

Have a question this didn't answer?

Book a free 60-minute strategy call. We'll explain how this concept applies to your specific situation.

Book a Free Call Browse 50+ Detailed Answers

Related terms

Title Tag

The title tag is the HTML element that defines a page's title, shown in browser tabs and as the clickable headline in search results.

Title Tag Rewrite (by Google)

Google sometimes rewrites the title tag it shows in SERPs, replacing the page's <title> element with text it judges more relevant — a behaviour that became widespread in 2021 and has continued.

Long-Tail Keyword

A long-tail keyword is a specific multi-word search query with lower search volume but higher intent and lower competition.

Meta Description

The meta description is a short HTML snippet that summarizes a page's content and often appears as the description in search results.

Review Schema

Review schema marks up individual reviews with rating, author, and review text. Eligible reviews can show star ratings in search results.

Review & AggregateRating Schema

Review schema (schema.org/Review) describes individual reviews; AggregateRating summarises many reviews with average score and review count — together they are the foundation of star-rating rich results.

Back to all terms