On-Page SEO

Robots Meta Tag

Quick Definition

The robots meta tag (<meta name='robots' content='...'>) gives per-page instructions to search engines: noindex, nofollow, noarchive, and others.

In context

Use noindex to keep pages out of search results without blocking crawling. Common combinations: 'noindex, follow' for thin pages where you want links followed, 'noindex, nofollow' for completely private pages.

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Related terms

Keyword Density

Keyword density is the percentage of times a keyword appears relative to total words on a page.

Link Equity

Link equity (also called 'link juice') is the ranking authority that flows through a link from one page to another.

Protocol (HTTP/HTTPS)

The protocol is the http:// or https:// prefix at the start of a URL. They're treated as separate URLs by search engines.

Viewport Meta Tag

The viewport meta tag tells mobile browsers how to scale and lay out a page, essential for responsive design.

FAQ Schema

FAQ schema marks up question-and-answer content so Google can display expandable Q&A directly in search results.

URL Parameter

URL parameters are key-value pairs appended to a URL after a `?` — '?utm_source=newsletter&utm_campaign=spring2026' — used for tracking, filtering, sorting, pagination, and session state.

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