On-Page SEO

Product Schema

Quick Definition

Product schema marks up ecommerce products with price, availability, reviews, and other commerce data — eligible for rich product results.

In context

Product schema is mandatory for serious ecommerce SEO. It enables product cards, price drops, and shopping carousel inclusion. Combine with Review and AggregateRating schema for review stars in results.

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Related terms

Review & AggregateRating Schema

Review schema (schema.org/Review) describes individual reviews; AggregateRating summarises many reviews with average score and review count — together they are the foundation of star-rating rich results.

Meta Keywords (deprecated)

The meta keywords tag is a legacy HTML element where SEOs once listed target keywords; it has been ignored by Google since 2009 and by Bing since 2014.

Anchor Text

Anchor text is the clickable text of a hyperlink. It signals to search engines what the linked page is about.

Pagination

Pagination breaks long content lists across multiple pages (e.g., page 1, page 2, page 3 of a blog category).

Head Term

A head term is a short, high-volume search query (1–2 words) with brutal competition, like 'seo' or 'lawyer toronto'.

URL Slug

The URL slug is the readable part of a URL after the domain — the words separated by hyphens that describe the page.

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