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Favicon

Quick Definition

A favicon is the small icon that appears in browser tabs and is now also displayed next to URLs in mobile search results.

In context

Provide multiple favicon sizes (16x16, 32x32, 48x48, 192x192, 512x512) for different contexts. A clear, recognizable favicon improves mobile SERP CTR — Google shows it next to your listing on mobile.

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Related terms

Alt Text

Alt text is descriptive text added to images via the alt attribute, used by screen readers and search engines to understand image content.

Meta Description

The meta description is a short HTML snippet that summarizes a page's content and often appears as the description in search results.

FAQ Schema

FAQ schema marks up question-and-answer content so Google can display expandable Q&A directly in search results.

Twitter Cards

Twitter Cards (now X Cards) are meta tags that control how URLs preview when shared on Twitter/X.

Language Attribute

The HTML lang attribute (<html lang='en-CA'>) tells browsers and search engines what language the page content is in.

Article Schema

Article schema (schema.org/Article and its sub-types NewsArticle, BlogPosting, TechArticle) is structured data describing an editorial article — author, date published, date modified, headline, image, publisher.

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