On-Page SEO

FAQ Schema (FAQPage)

Quick Definition

FAQ schema (schema.org/FAQPage) is structured-data markup that flags a Q&A block on a page so search engines and AI engines can extract individual questions and answers.

In context

FAQ schema makes each Q&A pair individually citable in AI Overviews, ChatGPT, and Perplexity, and historically eligible for FAQ rich results in Google (though Google narrowed FAQ rich-result eligibility in 2023 to authoritative government and health sites). Even without rich results, FAQ schema materially improves AI-citation rates because LLMs use it to identify extractable answer units. Use it honestly — Google penalises FAQ schema that wraps content not visible to users.

Example

A dental practice's pricing page wraps its 'How much does Invisalign cost in Toronto?' Q&A in FAQPage schema and, over the following weeks and months, the specific Q&A begins surfacing in AI-engine citations (Toronto SEO portfolio observation).

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Related terms

SpeakableSpecification

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URL Slug

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Alt Text

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H3 Tag

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Internal Link

An internal link is a hyperlink from one page on your site to another page on the same domain.

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