On-Page SEO

Open Graph Tags

Quick Definition

Open Graph tags are meta tags (og:title, og:description, og:image) that control how a page appears when shared on social platforms like Facebook and LinkedIn.

In context

OG tags don't affect search rankings but heavily influence social click-through rates. Best practice: og:image at 1200x630px, og:title and og:description as compelling versions of standard meta tags.

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Related terms

Partial Match

Partial match refers to keyword use where some but not all words appear, or appear in a different order.

Canonical URL

A canonical URL is the single 'master' URL for a piece of content when duplicates or near-duplicates exist — declared via the rel="canonical" link tag, HTTP header, or sitemap.

LSI Keywords

LSI (Latent Semantic Indexing) keywords are conceptually related terms that help search engines understand topic relevance — though Google has stated it doesn't actually use LSI as a technical concept.

Internal Link

An internal link is a hyperlink from one page on your site to another page on the same domain.

Viewport Meta Tag

The viewport meta tag tells mobile browsers how to scale and lay out a page, essential for responsive design.

Organization Schema

Organization schema (schema.org/Organization) describes the business entity behind a website — name, logo, founding date, address, contact, sameAs links to social and registry profiles.

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