Review & AggregateRating Schema
Review schema (schema.org/Review) describes individual reviews; AggregateRating summarises many reviews with average score and review count — together they are the foundation of star-rating rich results.
In context
Review and AggregateRating schema enable star-rating rich results in SERPs, materially improving CTR. Google's policy is strict: reviews must be from real customers, not self-claimed; the aggregate must reflect actual review counts; reviews must be visible on the page (not just in schema). Misuse triggers manual actions. For local businesses, use AggregateRating drawn from a verifiable source (GBP reviews, third-party review platform) and source individual Review schema from real customer text with proper attribution.
A Toronto law firm emits AggregateRating drawn from its 200+ verified GBP reviews (with the rating count and average matching exactly what GBP shows) and Review schema for the 10 most recent named reviews — clean policy-compliant rich-result eligibility.
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