On-Page SEO

Primary Keyword

Quick Definition

The primary keyword is the single most important search query a page targets, typically reflected in the title, H1, and URL.

In context

Most pages should have one clear primary keyword and several supporting secondary keywords. Trying to target too many primary keywords on one page leads to weak ranking on all of them.

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Breadcrumb navigation is a secondary navigation trail showing the user's location within the site hierarchy.

H3 Tag

H3 tags are third-level headings used to structure subsections within H2 sections.

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Language Attribute

The HTML lang attribute (<html lang='en-CA'>) tells browsers and search engines what language the page content is in.

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