On-Page SEO

Link Equity

Quick Definition

Link equity (also called 'link juice') is the ranking authority that flows through a link from one page to another.

In context

More authoritative pages pass more link equity. Internal linking distributes equity across your site; backlinks bring new equity from external sources. The PageRank algorithm formalized this concept in Google's early days.

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Related terms

Structured Data

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Title Tag Rewrite (by Google)

Google sometimes rewrites the title tag it shows in SERPs, replacing the page's <title> element with text it judges more relevant — a behaviour that became widespread in 2021 and has continued.

Meta Description

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FAQ Schema

FAQ schema marks up question-and-answer content so Google can display expandable Q&A directly in search results.

Canonical URL

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