On-Page SEO

Viewport Meta Tag

Quick Definition

The viewport meta tag tells mobile browsers how to scale and lay out a page, essential for responsive design.

In context

Standard viewport: <meta name='viewport' content='width=device-width, initial-scale=1'>. Without it, mobile browsers render pages at desktop width and zoom out, breaking responsive design and mobile usability.

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Related terms

H1 Tag

The H1 tag is the main heading of a page, conventionally used once per page to indicate the primary topic.

Partial Match

Partial match refers to keyword use where some but not all words appear, or appear in a different order.

BreadcrumbList Schema

BreadcrumbList schema (schema.org/BreadcrumbList) is structured data describing the navigational hierarchy of a page from the site root to the current location.

Open Graph Tags

Open Graph tags are meta tags (og:title, og:description, og:image) that control how a page appears when shared on social platforms like Facebook and LinkedIn.

H2 Tag

H2 tags are second-level headings used to structure the major sections of a page.

Canonical URL

A canonical URL is the single 'master' URL for a piece of content when duplicates or near-duplicates exist — declared via the rel="canonical" link tag, HTTP header, or sitemap.

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