Internal Linking
Internal linking is the practice of linking from one page on a site to another page on the same site, deliberately and with descriptive anchor text.
In context
Internal links pass topical relevance and PageRank-style authority between pages, help search engines discover new content, and create the topical clusters that signal expertise on a subject. The high-leverage moves: link from your most-authoritative pages to your conversion-critical pages; use descriptive anchor text (not 'click here'); link from supporting blog content to pillar service pages; and audit for orphan pages (pages with zero internal links pointing to them). Internal linking is one of the cheapest, highest-ROI on-page SEO levers because you fully control it.
A Toronto plumbing company adds three contextual internal links from its 'how to find a leak' blog post to its 'emergency plumbing services' page; the service page's rankings improve over the next 30 days even with no new backlinks.
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