On-Page SEO

Permalink

Quick Definition

A permalink is the permanent URL of a specific blog post or page.

In context

Permalinks should be descriptive and keyword-relevant. WordPress's default '?p=123' permalink format is poor for SEO — change it to a 'post name' structure. Avoid date-based permalinks for evergreen content.

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Related terms

Character Encoding

Character encoding tells the browser which character set to use when rendering text. UTF-8 is the universal modern standard.

Product Schema

Product schema marks up ecommerce products with price, availability, reviews, and other commerce data — eligible for rich product results.

Article Schema

Article schema marks up news, blog, and editorial content, providing publication date, author, and other metadata to search engines.

Trailing Slash

A trailing slash is the '/' character at the end of a URL. Both /page and /page/ technically resolve to the same content but are different URLs.

H3 Tag

H3 tags are third-level headings used to structure subsections within H2 sections.

Meta Description

The meta description is a short HTML snippet that summarizes a page's content and often appears as the description in search results.

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