On-Page SEO

Long-Tail Keyword

Quick Definition

A long-tail keyword is a specific multi-word search query with lower search volume but higher intent and lower competition.

In context

Long-tail keywords are easier to rank for and convert better than head terms. New sites should focus 80% of effort on long-tail queries. AEO (AI search optimization) heavily favours long-tail because AI Overviews answer specific questions.

Have a question this didn't answer?

Book a free 60-minute strategy call. We'll explain how this concept applies to your specific situation.

Book a Free Call Browse 50+ Detailed Answers

Related terms

Anchor Text

Anchor text is the clickable text of a hyperlink. It signals to search engines what the linked page is about.

Favicon

A favicon is the small icon that appears in browser tabs and is now also displayed next to URLs in mobile search results.

LSI Keywords

LSI (Latent Semantic Indexing) keywords are conceptually related terms that help search engines understand topic relevance — though Google has stated it doesn't actually use LSI as a technical concept.

Article Schema

Article schema marks up news, blog, and editorial content, providing publication date, author, and other metadata to search engines.

H1 Singularity

H1 singularity is the convention that each page should have exactly one H1 element — the page's primary heading — with subsequent headings using H2, H3, and so on in proper hierarchy.

URL Slug

The URL slug is the readable part of a URL after the domain — the words separated by hyphens that describe the page.

Back to all terms