On-Page SEO

Breadcrumb Navigation

Quick Definition

Breadcrumb navigation is a secondary navigation trail showing the user's location within the site hierarchy.

In context

Breadcrumbs improve UX and, with BreadcrumbList schema, can replace the URL in search results with a clearer hierarchical trail. Strongly recommended for ecommerce, large content sites, and any site with deep architecture.

Have a question this didn't answer?

Book a free 60-minute strategy call. We'll explain how this concept applies to your specific situation.

Book a Free Call Browse 50+ Detailed Answers

Related terms

Exact Match

Exact match refers to a keyword used in its precise wording — same words in the same order.

Open Graph Tags

Open Graph tags are meta tags (og:title, og:description, og:image) that control how a page appears when shared on social platforms like Facebook and LinkedIn.

FAQ Schema (FAQPage)

FAQ schema (schema.org/FAQPage) is structured-data markup that flags a Q&A block on a page so search engines and AI engines can extract individual questions and answers.

Title Tag

The title tag is the HTML element that defines a page's title, shown in browser tabs and as the clickable headline in search results.

Meta Description

The meta description is a short HTML snippet that summarizes a page's content and often appears as the description in search results.

Link Equity

Link equity (also called 'link juice') is the ranking authority that flows through a link from one page to another.

Back to all terms