On-Page SEO

Breadcrumb Navigation

Quick Definition

Breadcrumb navigation is a secondary navigation trail showing the user's location within the site hierarchy.

In context

Breadcrumbs improve UX and, with BreadcrumbList schema, can replace the URL in search results with a clearer hierarchical trail. Strongly recommended for ecommerce, large content sites, and any site with deep architecture.

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Related terms

Long-Tail Keyword

A long-tail keyword is a specific multi-word search query with lower search volume but higher intent and lower competition.

Title Tag

The title tag is the HTML element that defines a page's title, shown in browser tabs and as the clickable headline in search results.

Faceted Navigation

Faceted navigation is the filtering UI on ecommerce sites that lets users narrow results by attributes (size, colour, price, brand).

Alt Text

Alt text is descriptive text added to images via the alt attribute, used by screen readers and search engines to understand image content.

Internal Link

An internal link is a hyperlink from one page on your site to another page on the same domain.

Meta Description

The meta description is a short HTML snippet that summarizes a page's content and often appears as the description in search results.

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