Organization Schema
Organization schema (schema.org/Organization) describes the business entity behind a website — name, logo, founding date, address, contact, sameAs links to social and registry profiles.
In context
Organization schema is the entity foundation for the entire site: every Article schema's publisher should reference this Organization entity by @id; every LocalBusiness extends it; every Person's worksFor links to it. Define the canonical Organization entity once (typically on the homepage) with stable @id (the homepage URL plus a fragment like #organization). Include sameAs links to verified profiles (LinkedIn, X, Crunchbase, BBB) — these are the signals AI engines use to reconcile your brand entity to the wider knowledge graph.
Toronto SEO's homepage emits a single Organization schema with @id 'https://torontoseo.com/#organization' — referenced by every Article, every LocalBusiness, and every team-member Person across the site.
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