On-Page SEO
Head Term
Quick Definition
A head term is a short, high-volume search query (1–2 words) with brutal competition, like 'seo' or 'lawyer toronto'.
In context
Head terms are usually unwinnable for new sites. Established brands earn the right to rank for head terms after dominating the long-tail. Don't target head terms early — focus on long-tail wins that compound.
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