On-Page SEO

Review Schema

Quick Definition

Review schema marks up individual reviews with rating, author, and review text. Eligible reviews can show star ratings in search results.

In context

Google now requires reviews to be authored by third parties — self-reviews on your own service pages no longer earn rich results. Focus on aggregating real third-party reviews from Google, industry platforms, and verified customer feedback systems.

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Related terms

Exact Match

Exact match refers to a keyword used in its precise wording — same words in the same order.

Product Schema

Product schema (schema.org/Product) describes a sellable item — name, description, image, brand, sku, gtin, offers (with price, priceCurrency, availability) — the foundation of Google Shopping eligibility.

Article Schema

Article schema marks up news, blog, and editorial content, providing publication date, author, and other metadata to search engines.

URL Parameter

URL parameters are key-value pairs appended to a URL after a `?` — '?utm_source=newsletter&utm_campaign=spring2026' — used for tracking, filtering, sorting, pagination, and session state.

BreadcrumbList Schema

BreadcrumbList schema marks up breadcrumb navigation so it appears as a hierarchical trail in search results instead of the URL.

External Link

An external link is a hyperlink from your page to a page on another domain.

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