Marketing & Acronyms

CPM (Cost Per Mille)

Quick Definition

CPM is the cost per 1,000 impressions in display advertising. Common pricing model for awareness campaigns.

In context

Used in display, programmatic, and brand advertising where impressions matter more than clicks. Less relevant to direct-response SEO and PPC where CPC and CPA are the standard metrics.

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Related terms

LTV (Lifetime Value)

LTV is the total revenue a customer generates over the lifetime of their relationship with your business.

MAU (Monthly Active Users)

MAU is the count of unique users active on a product or website over a 30-day window.

NPS (Net Promoter Score)

NPS is a customer satisfaction metric (0–10 scale) measuring how likely customers are to recommend your business.

CTR (Click-Through Rate) — Acronym

CTR is the percentage of people who click after seeing a link, ad, or search listing.

CRM Integration

CRM integration connects your website tracking and form submissions directly into your CRM for unified customer records and revenue attribution.

D2C (Direct-to-Consumer)

D2C refers to brands that sell directly to consumers without traditional retail intermediaries.

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