Marketing & Acronyms

CPC (Cost Per Click)

Quick Definition

CPC is the amount you pay each time someone clicks your ad in pay-per-click advertising.

In context

Toronto CPC varies dramatically by industry: C$1–C$5 for low-competition niches, C$20–C$80+ for legal, finance, dental. SEO's effective CPC declines over time as content compounds; paid CPC is stable or rising.

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Related terms

LTV (Lifetime Value)

LTV is the total revenue a customer generates over the lifetime of their relationship with your business.

CTR (Click-Through Rate) — Acronym

CTR is the percentage of people who click after seeing a link, ad, or search listing.

ROAS (Return on Ad Spend)

ROAS is revenue generated per dollar of advertising spend, expressed as a multiple (4x ROAS = C$4 revenue per C$1 spent).

CRM (Customer Relationship Management)

A CRM is software that manages customer and prospect relationships — contacts, deals, communications, sales pipeline.

D2C (Direct-to-Consumer)

D2C refers to brands that sell directly to consumers without traditional retail intermediaries.

CSAT (Customer Satisfaction Score)

CSAT measures customer satisfaction with a specific interaction, typically on a 1–5 or 1–7 scale.

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