Marketing & Acronyms

CRM Integration

Quick Definition

CRM integration connects your website tracking and form submissions directly into your CRM for unified customer records and revenue attribution.

In context

Critical for measuring true SEO ROI. Lead attribution data from GA4 should flow into the CRM at lead creation so revenue from closed deals can be tied back to the original organic search session.

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Related terms

CSAT (Customer Satisfaction Score)

CSAT measures customer satisfaction with a specific interaction, typically on a 1–5 or 1–7 scale.

CAC (Customer Acquisition Cost)

CAC is the total cost to acquire a paying customer, including marketing, sales, and overhead.

SEO vs SEM

SEO is unpaid (organic) search optimization; SEM technically includes both paid and organic but in common usage often refers to paid search specifically.

SQL (Sales Qualified Lead)

An SQL is a lead that sales has independently qualified as worth pursuing — usually after initial discovery conversation.

CPC (Cost Per Click)

CPC is the amount you pay each time someone clicks your ad in pay-per-click advertising.

MQL (Marketing Qualified Lead)

An MQL is a lead that marketing has determined meets criteria suggesting they're worth passing to sales.

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