Marketing & Acronyms

CAC (Customer Acquisition Cost)

Quick Definition

CAC is the total cost to acquire a paying customer, including marketing, sales, and overhead.

In context

Healthy LTV:CAC ratios are 3:1 or better for sustainable growth. Toronto SaaS and B2B businesses often track CAC by channel to allocate budget effectively.

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Related terms

MarTech (Marketing Technology)

MarTech is the broad category of marketing technology — analytics, automation, CRM, advertising, content, attribution.

CRM Integration

CRM integration connects your website tracking and form submissions directly into your CRM for unified customer records and revenue attribution.

LTV (Lifetime Value)

LTV is the total revenue a customer generates over the lifetime of their relationship with your business.

MQL (Marketing Qualified Lead)

An MQL is a lead that marketing has determined meets criteria suggesting they're worth passing to sales.

B2C (Business-to-Consumer)

B2C refers to businesses selling directly to individual consumers.

D2C (Direct-to-Consumer)

D2C refers to brands that sell directly to consumers without traditional retail intermediaries.

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