Marketing & Acronyms

MAU (Monthly Active Users)

Quick Definition

MAU is the count of unique users active on a product or website over a 30-day window.

In context

Standard top-of-funnel metric. Growth from organic search shows up in MAU growth before it shows in revenue.

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B2C refers to businesses selling directly to individual consumers.

B2B refers to businesses selling to other businesses rather than direct consumers.

D2C refers to brands that sell directly to consumers without traditional retail intermediaries.

LTV is the total revenue a customer generates over the lifetime of their relationship with your business.

Growth marketing emphasizes data-driven experimentation across the full customer lifecycle — acquisition, activation, retention, referral, revenue.

ROI is profit generated relative to investment, typically expressed as a percentage.