Marketing & Acronyms

API (Application Programming Interface)

Quick Definition

An API is a defined interface that lets software applications communicate with each other.

In context

Marketing APIs include Google Search Console API, GA4 API, Ahrefs API, Semrush API. APIs let you pull data into custom dashboards, automate reporting, and build internal SEO tools.

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Related terms

CPM (Cost Per Mille)

CPM is the cost per 1,000 impressions in display advertising. Common pricing model for awareness campaigns.

SMM (Social Media Marketing)

SMM uses social platforms (Facebook, Instagram, LinkedIn, X, TikTok) for brand building, customer engagement, and lead generation.

Share of Voice (SOV)

Share of Voice in SEO is the percentage of total possible organic visibility (across a defined keyword set) captured by your domain versus the competitive set.

Growth Marketing

Growth marketing emphasizes data-driven experimentation across the full customer lifecycle — acquisition, activation, retention, referral, revenue.

Share of Search

Share of Search is the percentage of total brand-name search volume in a category captured by your brand — a leading indicator of market share popularised by Les Binet and James Hankins (2020).

CSAT (Customer Satisfaction Score)

CSAT measures customer satisfaction with a specific interaction, typically on a 1–5 or 1–7 scale.

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