Marketing & Acronyms

CRM (Customer Relationship Management)

Quick Definition

A CRM is software that manages customer and prospect relationships — contacts, deals, communications, sales pipeline.

In context

Major CRMs: Salesforce, HubSpot, Pipedrive, Zoho. Connecting your CRM to GA4 enables true revenue attribution from organic search to closed-won deals.

Have a question this didn't answer?

Book a free 60-minute strategy call. We'll explain how this concept applies to your specific situation.

Book a Free Call Browse 50+ Detailed Answers

Related terms

LTV (Lifetime Value)

LTV is the total revenue a customer generates over the lifetime of their relationship with your business.

CPC (Cost Per Click)

CPC is the amount you pay each time someone clicks your ad in pay-per-click advertising.

CSAT (Customer Satisfaction Score)

CSAT measures customer satisfaction with a specific interaction, typically on a 1–5 or 1–7 scale.

NPS (Net Promoter Score)

NPS is a customer satisfaction metric (0–10 scale) measuring how likely customers are to recommend your business.

CAC (Customer Acquisition Cost)

CAC is the total cost to acquire a paying customer, including marketing, sales, and overhead.

Share of Voice (SOV)

Share of Voice in SEO is the percentage of total possible organic visibility (across a defined keyword set) captured by your domain versus the competitive set.

Back to all terms