Marketing & Acronyms

NPS (Net Promoter Score)

Quick Definition

NPS is a customer satisfaction metric (0–10 scale) measuring how likely customers are to recommend your business.

In context

Strong NPS correlates with stronger reviews, more referrals, and easier link earning — all of which support SEO indirectly. Survey customers regularly and use feedback to improve both product and content.

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Related terms

MarTech (Marketing Technology)

MarTech is the broad category of marketing technology — analytics, automation, CRM, advertising, content, attribution.

CPA (Cost Per Acquisition)

CPA is the total cost to acquire one customer or qualified lead — total marketing spend divided by conversions.

CPC (Cost Per Click)

CPC is the amount you pay each time someone clicks your ad in pay-per-click advertising.

CRM Integration

CRM integration connects your website tracking and form submissions directly into your CRM for unified customer records and revenue attribution.

KPI (Key Performance Indicator)

A KPI is a quantifiable metric that reflects progress toward a strategic business goal.

API (Application Programming Interface)

An API is a defined interface that lets software applications communicate with each other.

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