Marketing & Acronyms

PPC (Pay-Per-Click)

Quick Definition

PPC is an advertising model where advertisers pay each time their ad is clicked — Google Ads, Bing Ads, social ads.

In context

Synonymous with paid search in most usage. PPC delivers immediate traffic at known cost; SEO delivers compounding traffic over time. Most successful businesses run both.

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Related terms

AOV (Average Order Value)

AOV is the average revenue per transaction, used in ecommerce for measuring purchase value.

SaaS (Software as a Service)

SaaS is software delivered through the cloud on a subscription basis rather than installed on local devices.

CAC (Customer Acquisition Cost)

CAC is the total cost to acquire a paying customer, including marketing, sales, and overhead.

MAU (Monthly Active Users)

MAU is the count of unique users active on a product or website over a 30-day window.

SEO vs SEM

SEO is unpaid (organic) search optimization; SEM technically includes both paid and organic but in common usage often refers to paid search specifically.

Lead Magnet

A lead magnet is a valuable resource (ebook, template, calculator, free audit) offered in exchange for contact information.

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