Marketing & Acronyms

B2B (Business-to-Business)

Quick Definition

B2B refers to businesses selling to other businesses rather than direct consumers.

In context

B2B SEO targets longer sales cycles, multiple decision-makers, and content-heavy purchase research. Higher ticket sizes justify more investment per lead. Account-based marketing (ABM) often complements B2B SEO.

Have a question this didn't answer?

Book a free 60-minute strategy call. We'll explain how this concept applies to your specific situation.

Book a Free Call Browse 50+ Detailed Answers

Related terms

B2C (Business-to-Consumer)

B2C refers to businesses selling directly to individual consumers.

CAC (Customer Acquisition Cost)

CAC is the total cost to acquire a paying customer, including marketing, sales, and overhead.

NPS (Net Promoter Score)

NPS is a customer satisfaction metric (0–10 scale) measuring how likely customers are to recommend your business.

CES (Customer Effort Score)

CES measures how much effort customers had to expend to complete a task — easier experiences correlate with stronger loyalty.

CPC (Cost Per Click)

CPC is the amount you pay each time someone clicks your ad in pay-per-click advertising.

MarTech (Marketing Technology)

MarTech is the broad category of marketing technology — analytics, automation, CRM, advertising, content, attribution.

Back to all terms