Marketing & Acronyms

Growth Marketing

Quick Definition

Growth marketing emphasizes data-driven experimentation across the full customer lifecycle — acquisition, activation, retention, referral, revenue.

In context

Growth marketing teams often own SEO alongside paid acquisition, lifecycle email, conversion optimization, and product analytics. SEO fits naturally as a low-CAC, high-leverage acquisition channel.

Have a question this didn't answer?

Book a free 60-minute strategy call. We'll explain how this concept applies to your specific situation.

Book a Free Call Browse 50+ Detailed Answers

Related terms

CSAT (Customer Satisfaction Score)

CSAT measures customer satisfaction with a specific interaction, typically on a 1–5 or 1–7 scale.

CPC (Cost Per Click)

CPC is the amount you pay each time someone clicks your ad in pay-per-click advertising.

ROAS (Return on Ad Spend)

ROAS is revenue generated per dollar of advertising spend, expressed as a multiple (4x ROAS = C$4 revenue per C$1 spent).

D2C (Direct-to-Consumer)

D2C refers to brands that sell directly to consumers without traditional retail intermediaries.

SMM (Social Media Marketing)

SMM uses social platforms (Facebook, Instagram, LinkedIn, X, TikTok) for brand building, customer engagement, and lead generation.

ARR (Annual Recurring Revenue)

ARR is the annualized version of MRR, commonly used in B2B SaaS for valuation and reporting.

Back to all terms