Marketing & Acronyms

SMM (Social Media Marketing)

Quick Definition

SMM uses social platforms (Facebook, Instagram, LinkedIn, X, TikTok) for brand building, customer engagement, and lead generation.

In context

Social signals don't directly impact SEO rankings but contribute to brand authority, link earning, and overall web presence. Strong social presence supports SEO indirectly through engagement, traffic, and link acquisition.

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Related terms

CRM Integration

CRM integration connects your website tracking and form submissions directly into your CRM for unified customer records and revenue attribution.

CTR (Click-Through Rate) — Acronym

CTR is the percentage of people who click after seeing a link, ad, or search listing.

D2C (Direct-to-Consumer)

D2C refers to brands that sell directly to consumers without traditional retail intermediaries.

CPC (Cost Per Click)

CPC is the amount you pay each time someone clicks your ad in pay-per-click advertising.

CAC (Customer Acquisition Cost)

CAC is the total cost to acquire a paying customer, including marketing, sales, and overhead.

SEO Tech Stack

An SEO tech stack is the combination of tools an SEO team uses — research, technical, content, analytics, and reporting.

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