Marketing & Acronyms

MarTech (Marketing Technology)

Quick Definition

MarTech is the broad category of marketing technology — analytics, automation, CRM, advertising, content, attribution.

In context

Modern MarTech stacks have 50+ tools. Consolidation is a constant tension — fewer integrated tools versus best-of-breed point solutions. SEO touches many of these tools (analytics, CRM, content management, attribution).

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Related terms

SMM (Social Media Marketing)

SMM uses social platforms (Facebook, Instagram, LinkedIn, X, TikTok) for brand building, customer engagement, and lead generation.

CPC (Cost Per Click)

CPC is the amount you pay each time someone clicks your ad in pay-per-click advertising.

CSAT (Customer Satisfaction Score)

CSAT measures customer satisfaction with a specific interaction, typically on a 1–5 or 1–7 scale.

SEO vs SEM

SEO is unpaid (organic) search optimization; SEM technically includes both paid and organic but in common usage often refers to paid search specifically.

SaaS (Software as a Service)

SaaS is software delivered through the cloud on a subscription basis rather than installed on local devices.

API (Application Programming Interface)

An API is a defined interface that lets software applications communicate with each other.

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