Marketing & Acronyms

MarTech (Marketing Technology)

Quick Definition

MarTech is the broad category of marketing technology — analytics, automation, CRM, advertising, content, attribution.

In context

Modern MarTech stacks have 50+ tools. Consolidation is a constant tension — fewer integrated tools versus best-of-breed point solutions. SEO touches many of these tools (analytics, CRM, content management, attribution).

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Related terms

CPM (Cost Per Mille)

CPM is the cost per 1,000 impressions in display advertising. Common pricing model for awareness campaigns.

ROI (Return on Investment)

ROI is profit generated relative to investment, typically expressed as a percentage.

Share of Search

Share of Search is the percentage of total brand-name search volume in a category captured by your brand — a leading indicator of market share popularised by Les Binet and James Hankins (2020).

CRM Integration

CRM integration connects your website tracking and form submissions directly into your CRM for unified customer records and revenue attribution.

CPC (Cost Per Click)

CPC is the amount you pay each time someone clicks your ad in pay-per-click advertising.

Share of Voice (SOV)

Share of Voice in SEO is the percentage of total possible organic visibility (across a defined keyword set) captured by your domain versus the competitive set.

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