Marketing & Acronyms

SQL (Sales Qualified Lead)

Quick Definition

An SQL is a lead that sales has independently qualified as worth pursuing — usually after initial discovery conversation.

In context

Higher conversion rate than MQLs to closed-won. Track SQL volume and SQL-to-customer rate by source to identify highest-quality SEO content.

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A KPI is a quantifiable metric that reflects progress toward a strategic business goal.

CMS in marketing refers to the Content Management System that hosts your marketing site (WordPress, Webflow, etc.).

LTV is the total revenue a customer generates over the lifetime of their relationship with your business.

CPC is the amount you pay each time someone clicks your ad in pay-per-click advertising.

Growth marketing emphasizes data-driven experimentation across the full customer lifecycle — acquisition, activation, retention, referral, revenue.

MRR is the predictable monthly revenue from subscription customers, used by SaaS and subscription businesses.