Marketing & Acronyms

CTR (Click-Through Rate) — Acronym

Quick Definition

CTR is the percentage of people who click after seeing a link, ad, or search listing.

In context

Search CTR drops sharply by ranking position. Improving titles, descriptions, and structured data is one of the fastest paths to organic traffic gains without changing rankings.

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Related terms

B2B (Business-to-Business)

B2B refers to businesses selling to other businesses rather than direct consumers.

SaaS (Software as a Service)

SaaS is software delivered through the cloud on a subscription basis rather than installed on local devices.

CPC (Cost Per Click)

CPC is the amount you pay each time someone clicks your ad in pay-per-click advertising.

SEO Tech Stack

An SEO tech stack is the combination of tools an SEO team uses — research, technical, content, analytics, and reporting.

KPI (Key Performance Indicator)

A KPI is a quantifiable metric that reflects progress toward a strategic business goal.

MRR (Monthly Recurring Revenue)

MRR is the predictable monthly revenue from subscription customers, used by SaaS and subscription businesses.

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