Marketing & Acronyms

KPI (Key Performance Indicator)

Quick Definition

A KPI is a quantifiable metric that reflects progress toward a strategic business goal.

In context

Strong SEO KPIs: organic conversions, organic revenue, qualified leads from organic, branded vs non-branded traffic split. Avoid vanity KPIs (rankings without context, traffic without conversions).

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Related terms

CPC (Cost Per Click)

CPC is the amount you pay each time someone clicks your ad in pay-per-click advertising.

CTR (Click-Through Rate) — Acronym

CTR is the percentage of people who click after seeing a link, ad, or search listing.

CRM Integration

CRM integration connects your website tracking and form submissions directly into your CRM for unified customer records and revenue attribution.

North Star Metric

A North Star Metric is the single metric a company chooses as its primary indicator of customer-value delivery — used to align all teams around a shared goal.

CES (Customer Effort Score)

CES measures how much effort customers had to expend to complete a task — easier experiences correlate with stronger loyalty.

MRR (Monthly Recurring Revenue)

MRR is the predictable monthly revenue from subscription customers, used by SaaS and subscription businesses.

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