Marketing & Acronyms

AOV (Average Order Value)

Quick Definition

AOV is the average revenue per transaction, used in ecommerce for measuring purchase value.

In context

Increasing AOV through upsells, bundles, and pricing strategy is often easier than acquiring more customers. SEO content can support AOV by educating buyers on premium options.

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Related terms

CLV / CLTV (Customer Lifetime Value)

CLV (or CLTV) is another name for LTV — the total revenue a customer generates over their relationship with your business.

PPC (Pay-Per-Click)

PPC is an advertising model where advertisers pay each time their ad is clicked — Google Ads, Bing Ads, social ads.

ARR (Annual Recurring Revenue)

ARR is the annualized version of MRR, commonly used in B2B SaaS for valuation and reporting.

LTV (Lifetime Value)

LTV is the total revenue a customer generates over the lifetime of their relationship with your business.

MQL (Marketing Qualified Lead)

An MQL is a lead that marketing has determined meets criteria suggesting they're worth passing to sales.

North Star Metric

A North Star Metric is the single metric a company chooses as its primary indicator of customer-value delivery — used to align all teams around a shared goal.

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