Marketing & Acronyms

CLV / CLTV (Customer Lifetime Value)

Quick Definition

CLV (or CLTV) is another name for LTV — the total revenue a customer generates over their relationship with your business.

In context

Used interchangeably with LTV. Some teams use CLV for predictive lifetime value calculations and historical CLV for actual realized value.

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CPC is the amount you pay each time someone clicks your ad in pay-per-click advertising.

A CRM is software that manages customer and prospect relationships — contacts, deals, communications, sales pipeline.

NPS is a customer satisfaction metric (0–10 scale) measuring how likely customers are to recommend your business.

AOV is the average revenue per transaction, used in ecommerce for measuring purchase value.

CRM integration connects your website tracking and form submissions directly into your CRM for unified customer records and revenue attribution.

D2C refers to brands that sell directly to consumers without traditional retail intermediaries.