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PageRank

Quick Definition

PageRank is Google's original link analysis algorithm that estimates page importance based on the quantity and quality of inbound links.

In context

Public PageRank scores were retired in 2016 but the algorithm itself continues to evolve internally. Modern PageRank weighs link relevance, source authority, and topic context — far more sophisticated than the original.

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Related terms

Backlink

A backlink is a link from another website to yours. Backlinks remain one of the top three ranking signals.

URL Rating (UR)

URL Rating is Ahrefs's per-page version of Domain Rating — a 0–100 score for individual page backlink strength.

Three-Way Link Exchange

A three-way link exchange has Site A link to Site B, Site B link to Site C, and Site C link back to Site A — meant to disguise reciprocal linking.

Sponsored Link (rel='sponsored')

rel='sponsored' is the proper attribute for paid links and sponsored content, replacing the more generic 'nofollow' for paid contexts.

Link Reclamation

Link reclamation finds existing brand mentions or broken backlinks and converts them into proper, working links.

Link Farm

A link farm is a network of low-quality sites that exist primarily to link to each other or to clients.

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