Off-Page SEO & Links

Editorial Link

Quick Definition

An editorial link is a backlink earned naturally because a publisher chose to link to your content as a citation or reference.

In context

Editorial links are the gold standard — highest-quality, lowest-risk, most ranking impact. Earned through original research, expert commentary, and content genuinely worth citing.

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Related terms

UGC Link (rel='ugc')

rel='ugc' marks links from user-generated content like comments, forum posts, and reviews.

Backlink

A backlink is a link from another website to yours. Backlinks remain one of the top three ranking signals.

Anchor Text Distribution

Anchor text distribution is the mix of different anchor text types (branded, exact-match, partial-match, generic) across your inbound links.

Trust Flow

Trust Flow is Majestic's 0–100 metric measuring the quality of links pointing to a page or site, based on proximity to trusted seed sites.

Link Velocity Spike

A link velocity spike is a sudden increase in inbound links over a short period, sometimes triggered by viral content or PR coverage.

Link Building

Link building is the process of earning or acquiring backlinks from other websites to improve search rankings.

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