Off-Page SEO & Links

HARO / Connectively

Quick Definition

HARO (Help a Reporter Out), now rebranded as Connectively, is a platform connecting journalists with expert sources, often resulting in high-authority backlinks.

In context

Respond to relevant queries with substantive, journalist-friendly answers. Most pitches are ignored — quality and relevance dramatically increase response rates. Treat it as a long game of relationship-building with reporters.

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Related terms

Link Velocity Spike

A link velocity spike is a sudden increase in inbound links over a short period, sometimes triggered by viral content or PR coverage.

Backlink

A backlink is a link from another website to yours. Backlinks remain one of the top three ranking signals.

Link Building

Link building is the process of earning or acquiring backlinks from other websites to improve search rankings.

Brand Mention

A brand mention is any reference to your business name on another site, even without a direct hyperlink.

URL Rating (UR)

URL Rating is Ahrefs's per-page version of Domain Rating — a 0–100 score for individual page backlink strength.

Link Equity Flow

Link equity flow describes how PageRank-style authority moves through a site's internal link graph — concentrating on pages with many incoming links and dispersing thinly on orphaned pages.

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