Off-Page SEO & Links

Link Prospecting

Quick Definition

Link prospecting is identifying and qualifying potential link targets before outreach.

In context

Quality prospects: relevant topical authority, real audience, history of editorial linking, no paid-link signals, and a realistic chance of accepting your pitch. Tools like Pitchbox, Respona, and Postaga streamline prospecting.

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Related terms

Link Juice

Link juice (informal term) refers to the ranking authority that flows through a link — the same concept as link equity.

Brand Mention

A brand mention is any reference to your business name on another site, even without a direct hyperlink.

Co-Citation

Co-citation occurs when two sites are mentioned in the same article without linking to each other, signalling topical association to search engines.

Link Velocity Spike

A link velocity spike is a sudden increase in inbound links over a short period, sometimes triggered by viral content or PR coverage.

Paid Link

A paid link is any link acquired in exchange for money or other consideration. Paid links must be marked rel='sponsored' or rel='nofollow'.

Link Insertion (Niche Edits)

Link insertion is the practice of adding a backlink to an already-published, indexed article on a third-party site — typically negotiated with the site owner, sometimes paid.

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