Off-Page SEO & Links

Link Velocity Spike

Quick Definition

A link velocity spike is a sudden increase in inbound links over a short period, sometimes triggered by viral content or PR coverage.

In context

Natural spikes from real PR events are fine. Suspicious spikes (especially with low-quality links) can trigger spam filters. Monitor your backlink profile in Ahrefs or Semrush after major content launches.

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Related terms

Paid Link

A paid link is any link acquired in exchange for money or other consideration. Paid links must be marked rel='sponsored' or rel='nofollow'.

Brand Citation Without Link

A brand citation without a link is a mention of a brand name in third-party content with no clickable hyperlink — historically lower-value than linked mentions, increasingly meaningful as a brand-trust signal.

Link Prospecting

Link prospecting is identifying and qualifying potential link targets before outreach.

Digital PR Campaign

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Link Acquisition

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Co-Citation

Co-citation occurs when two sites are mentioned in the same article without linking to each other, signalling topical association to search engines.

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