Off-Page SEO & Links

Link Farm

Quick Definition

A link farm is a network of low-quality sites that exist primarily to link to each other or to clients.

In context

Link farms are the predecessor to modern PBNs. Google's algorithms easily detect link farm patterns. Any agency offering 'unlimited links' or 'guaranteed backlinks' is almost certainly using one.

Have a question this didn't answer?

Book a free 60-minute strategy call. We'll explain how this concept applies to your specific situation.

Book a Free Call Browse 50+ Detailed Answers

Related terms

Co-Citation

Co-citation occurs when two sites are mentioned in the same article without linking to each other, signalling topical association to search engines.

Backlink

A backlink is a link from another website to yours. Backlinks remain one of the top three ranking signals.

PBN (Private Blog Network)

A PBN is a network of websites built or acquired specifically to link to a target site for ranking manipulation.

HARO / Connectively

HARO (Help a Reporter Out), now rebranded as Connectively, is a platform connecting journalists with expert sources, often resulting in high-authority backlinks.

Digital PR Campaign

A digital PR campaign is a coordinated outreach effort to earn links and mentions from journalists and editorial publications — typically built around a research report, data release, or newsworthy hook.

Outreach

Outreach is the practice of contacting publishers, journalists, and webmasters to pitch content, request links, or build relationships.

Back to all terms